So so so sleepy sszz…zz…zzzzzz I stay up all night reading, racearound the New York, forget to eat, and sometimes realize I forgot to brush my teeth or hair or put on deodorant or something else that’s about equally gross.
Currently, you are selling an item called “Rothco O.D. Vintage Veteran Hat”. I’m here to file a complaint. This item is absolutely insensitive. While I doubt that many of your customers are Vietnam war veterans, I’m willing to bet that a few of them have parents or grandparents who are. Hell, I’m willing to bet a number of them are Iraq war veterans. I posted this product on a few social network sites to see what sort of feedback it got, and one person had this to say:
In 1972 my draft number was 75. They called up the first 50, and I was officially off the hook. I just barely missed being sent off to that misguided waste of human life called the Vietnam War. I would be seriously disgusted to see anyone younger than age fifty-seven wearing that hat. Many of my generation paid a very heavy price to be called a “Vietnam Veteran”. (via)
Just to give you an idea of what it means to be a Vietnam Veteran, Veterans make up one in four homeless people in the United States, though they are only 11% of the general adult population (via USA Today).
Seeing a product like this could be triggering for veterans with PTSD. Among Vietnam veterans seeking treatment for PTSD, 60 to 80 percent have alcohol-use disorders, according to the National Center for PTSD (via). And it is particularly important to know this because suicide rates among Vietnam veterans are the highest of any particular group (via).
I propose you remove this product immediately. I propose you put whatever money you made by selling this product toward aiding Vietnam Veterans who are struggling with homelessness, substance abuse and PTSD. I propose you issue a public apology for marketing this product.
Right now, Karmaloop is selling a faux vintage Vietnam Veteran hat. Seeing this makes me embarrassed to be human, not because of how disgustingly insensitive it is that one generation’s tragedy is appropriated for another generation’s fashion statement, but because of how dated this accessory is!